Tracking pixels are used to track conversion rates of your job postings made on third-party job sites.
UKG has partnered with third-party job sites to install a tracker on your Recruiting-hosted application page. This feature allows third-party sites to measure their impact on your overall applicant pool. Tracking pixels are embedded in the Application Submitted page of your company job boards and allow third-party job sites to know if a candidate who submitted an application came from their job posting.
Why is this important?