Tracking pixels are used to track conversion rates of your job postings made on third-party job sites.
UKG has partnered with third-party job sites to install a tracker on your Recruiting-hosted application page. This feature allows third-party sites to measure their impact on your overall applicant pool. Tracking pixels are embedded in the Application Submitted page of your company job boards and allow third-party job sites to know if a candidate who submitted an application came from their job posting.
Why is this important?
- Third-party job sites can gain insight into how applicants interact with them. They can better measure their performance and take steps to send you more high-quality applicants.
- With the tracker installed, third-party job sites can also help you measure their influence over the applicant pool and provide you with reporting to view candidate conversion rates.
